• Kaas Summers posted an update 2 years, 8 months ago

    The majority of the Vietnamese population are now living in the rural areas but the proportion from the urban human population are gradually increasing from 19.7% in 1990 to 26.0% in 2004. Vietnam’s largest city is Ho Chi Minh City (population 5.0 million) and Hanoi (population of three.5 million) accompanied by Nai, Haiphong and Dac Lac.

    Household income in Ho Chi Minh City is nearly 3 x the national average – the city is the reason for nearly half of all the motorbikes in Vietnam. Around 20% of people live below the poverty level and mainly from rural households. 10%-15% in the households are middle to high-income households while 65%-70% are lower-income households.

    INFRASTRUCTURE. Vietnam’s telecommunication systems lag behind many neighbouring countries in the area and thus government puts great emphasis on its modernisation. Digital exchanges now attached to Hanoi, Da Nang, and Ho Chi Minh City and main lines have raised while the use of mobile telephones keeps growing. The country’s road system stretches from your northern to southern tip of Vietnam. Northern and southern Vietnam are served by two airfields and two main sea ports serving international shipping.

    INTERNATIONAL TRADE. Vietnam’s major trading partners include the US, Japan, China, Australia, Germany, Singapore, Taiwan, Thailand and Columbia. Major exports include oil, seafood, rice, coffee, cashew nuts, rubber, tea, garments and shoes. Major imports include machineries and equipments, petroleum products, fertilisers, steel products, cotton, grains, cement and motorcycles.

    CONSUMER Use of TECHNOLOGY. There have been nearly 10.One million telephones installed in Vietnam and nearly 5.0 million cellphone subscribers in 2004. The government is putting considerable efforts to modernise and enhance the country’s telecommunication system however lags when compared with Singapore, Thailand and Malaysia. Computer penetration is low; estimates vary from 2% to 4% of people in 2004 plus an estimated 5.8 million web users. The penetration of television is just 20% and concentrated to homes in the cities and towns. Similarly, setting up refrigerators concentrates in the cities where 60% of the homes have refrigerators.

    RETAIL MARKET. Retail sales in Vietnam grew by 8%-12% annually from 2000 to 2004 caused by increasing disposable income due to the country’s strong economic growth. Vietnamese consumers spend two-thirds with their income on retail purchases amounting to US$16.3 billion in 2004. Traditional wet markets and the "mom and pop" shops dominate the retail industry making up 95% with the total retail trade. Many of these stores measure only five square metres (54 sq ft). Modern stores are limited but gradually emerging in the country and generally locally owned businesses concentrated in Ho Chi Minh City and Hanoi.

    FOOD CULTURE. Rice and noodles will be the staple food of the Vietnamese but taste preference differs by region. Foods in central Vietnam are spicier while foods in northern and southern Vietnam are less spicy and therefore are saltier. The Vietnamese often dip their foods with chilli, garlic or fish sauce to incorporate flavour. The French colonialists introduced European style bread and bakeries to the Vietnamese food culture. Western style fastfood service establishments are beginning to emerge plus the traditional snack bars, cake shops and mobile food carts.

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