Kaas Summers posted an update 9 months, 3 weeks ago
Almost all of the Vietnamese population are in the rural areas though the proportion with the urban inhabitants are gradually increasing from 19.7% in 1990 to 26.0% in 2004. Vietnam’s largest city is Ho Chi Minh City (population 5.0 million) and Hanoi (population of three.5 million) as well as Nai, Haiphong and Dac Lac.
Household income in Ho Chi Minh City is virtually three times the nation’s average – town makes up about up to 50 % of all of the motorbikes in Vietnam. Approximately 20% of people live below the poverty level and mainly from rural households. 10%-15% from the households are middle to high-income households while 65%-70% are lower-income households.
INFRASTRUCTURE. Vietnam’s telecommunication systems lag behind many neighbouring countries in the area and so government puts great emphasis on its modernisation. Digital exchanges now linked to Hanoi, Da Nang, and Ho Chi Minh City and main lines have risen whilst the using mobile telephones is growing. The country’s road system stretches from the northern to southern tip of Vietnam. Southern and northern Vietnam are served by two airfields and 2 main sea ports serving international shipping.
INTERNATIONAL TRADE. Vietnam’s major trading partners will be the US, Japan, China, Australia, Germany, Singapore, Taiwan, Thailand and Mexico. Major exports include oil, seafood, rice, coffee, cashew nuts, rubber, tea, garments and shoes. Major imports include machineries and equipments, petroleum products, fertilisers, steel products, cotton, grains, cement and motorcycles.
CONSUMER Using of TECHNOLOGY. There are nearly 10.One million telephones positioned in Vietnam and nearly 5.0 million cellular phone subscribers in 2004. Government entities is putting considerable efforts to modernise and improve the country’s telecommunication system however lags in comparison to Singapore, Thailand and Malaysia. Computer penetration is low; estimates consist of 2% to 4% of the population in 2004 and an estimated 5.8 million internet users. The penetration of television is merely 20% and concentrated to homes from the cities. Similarly, setting up refrigerators is concentrated inside the cities where 60% with the homes have refrigerators.
RETAIL MARKET. Retail sales in Vietnam grew by 8%-12% annually from 2000 to 2004 caused by increasing disposable income as a result of country’s strong economic growth. Vietnamese consumers spend two-thirds of the income on retail purchases amounting to US$16.3 billion in 2004. Traditional wet markets and also the "mom and pop" shops dominate the retail industry accounting for 95% of the total retail trade. A number of these retail shops measure a maximum of five square metres (54 square feet). Modern retail establishments are restricted but gradually emerging in the country and usually locally owned businesses concentrated in Ho Chi Minh City and Hanoi.
FOOD CULTURE. Rice and noodles will be the staple food of the Vietnamese but taste preference differs by region. Foods in central Vietnam are spicier while foods in southern and northern Vietnam are less spicy and therefore are saltier. The Vietnamese often dip their foods with chilli, garlic or fish sauce to add flavour. In france they colonialists introduced European style bread and bakeries in to the Vietnamese food culture. Western style junk food service establishments are beginning to emerge plus the traditional snack bars, cake shops and mobile food carts.
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